Search Engine Optimization is a process of bringing your website in the first few pages of a search engine for a strategically defined set of keywords. In simple words if you are more visible in the search results you can expect more business queries. The only way to attain and retain search engine positioning for relevant keywords over an extended period of time is by removing barriers to the search engine spiders, and by having optimized content.

Why Search Engine Optimization?

Marketing a web site in the search engines is a necessity in the competitive environment. Recent studies confirm that search engines bring almost 80% of your web site’s traffic. Statistical trends also indicate that searchers rarely venture beyond the first few pages of results. And if they don’t find you there, it means only that you just wasted the money you paid your web developer and hosting service provider.

• If your company is doing business in the Internet or you have searched for information on the web you must have used some search engine to get your info, you might be aware how important it is to have top search engine positioning.
• Almost 50% of all web sites are discovered first through a search engines like Google or Yahoo! It doesn’t matter what you do on the Web. Every day, thousands of people are looking for your business category on the Internet. And companies they find have a better chance of getting that business.
• Most likely, people searching for your products or services have already made their mind to purchase. Targeted search engine optimization enables the buyer find you through your website.
• Most search engine users don't go beyond the first few pages of results returned by a search engine. If your website isn't on the first few pages of a popular search engine's results, the site can be considered ornamental or non-existent.
• If you hire a professional SEO ranking specialist, you can help position your site to bring in new, pre-qualified traffic and customers.