PPC advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. Pay-per-click marketing delivers instant traffic and offers many ways to compliment existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy, and any SEO plans armed with facts, not assumptions.
There is a science to finding high numbers of low volume keywords (very specific long tail keywords) that are less expensive to advertise on but still provide significant ROI. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (CPC) across your entire campaign.
Our PPC service includes much more than just managing AdWords.
It encompasses all the networks you would expect, from paid search to paid social. Whatever type of campaign yields the best ROI; from shopping to remarketing, from Gmail to YouTube.
What you can expect from our PPC Management
We produce reports which provide meaningful insight into what’s happening with your PPC campaign. What we’ve been working on, what we’ve noticed your competitors doing and how your paid search is performing against the key metrics you’re most interested in.