Pay Per Click (PPC)Campaign Services

PPC advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. Pay-per-click marketing delivers instant traffic and offers many ways to compliment existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy, and any SEO plans armed with facts, not assumptions.

There is a science to finding high numbers of low volume keywords (very specific long tail keywords) that are less expensive to advertise on but still provide significant ROI. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (CPC) across your entire campaign.

Why us for PPC Management Services?

Our PPC service includes much more than just managing AdWords.

It encompasses all the networks you would expect, from paid search to paid social. Whatever type of campaign yields the best ROI; from shopping to remarketing, from Gmail to YouTube.

What you can expect from our PPC Management

  • To tailor a PPC campaign that’s right for you, we will get to know your business, industry sector, competitors and USP’s. Then can we work with you to develop a strategy that’s going to deliver the results you need.
  • We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks. It’s important to us that you own the accounts, and that you have a relationship with the network owners.
  • We'll ensure you’re targeting the most appropriate keywords and not wasting spend. We use sophisticated techniques ensuring you cover the full search landscape while avoiding the areas which aren’t right for your business.
  • We ensure your adverts are tightly focused to the ad group’s keywords and to the landing pages on your website; with a strong call to action and continuous testing we can be sure you’re getting the right traffic at the lowest cost you could pay.
  • We’ll help you set up, manage and optimise your shopping campaigns and product listing ads to promote your inventory. Our experience helps us ensure the right product shows for the right keywords.

We produce reports which provide meaningful insight into what’s happening with your PPC campaign. What we’ve been working on, what we’ve noticed your competitors doing and how your paid search is performing against the key metrics you’re most interested in.