LinkedIn advertising is a social media ad platform that leverages the data of LinkedIn user profiles as demographic ad targeting capabilities. LinkedIn Ads is most effective for B2B marketers as a lead generation tool. LinkedIn ads most effective for lead generation when used in combination with content marketing campaigns that promote white papers, eBooks or webinars.
LinkedIn advertising allows advertisers to target LinkedIn users based on the same elements that users add to position themselves as industry professionals on their profile pages, as well as any memberships that they may have in LinkedIn groups or forums.
With a network of over 200 million members in over 200 countries and territories worldwide, LinkedIn Ads can be a great way to target business professionals.